Groups & Events

A Shared Story in Morocco

Whether the purpose is to reward achievement, strengthen relationships, meet around a shared objective or celebrate an important moment, we begin by understanding the organization and its guests. We then shape the destination, setting, program and logistics around the organization’s objectives, the guest profile and how participants should feel when the experience comes to an end.

An evening garden reception lit by lanterns and illuminated flower sculptures.

Meetings, Incentives, Conferences and Events

Journey & Memory designs and operates MICE programs across Morocco for companies, associations, incentive houses and international event planners. We begin with the objective, audience and practical requirements, then identify the destination, venue and program format that best support them.

Our role can begin with a single venue search or extend to the complete program, including accommodation, transportation, meetings, activities, dining, production, staffing and on-site coordination.

Discuss your MICE project

Explore further

Special Venue Sourcing

A meeting or event does not always belong in a conventional conference room. We search for distinctive settings that reflect the purpose of the gathering and the character of Morocco. All special venues remain subject to availability, authorization, technical assessment and final confirmation.

Venue Selection and Feasibility

A beautiful setting must also function well. Before recommending a venue, we consider capacity, access, guest flow, privacy, transport, catering, technical production, weather exposure, safety and contingency options. The right venue should serve the objective, support the operation and leave guests with a strong sense of place.

Possible settings include

  • Conference hotels and resorts for structured meetings and large groups
  • Private gardens and estates for receptions, dinners and creative sessions
  • Desert and Agafay settings for incentives, celebrations and evening events
  • Atlantic and Mediterranean coastal settings for retreats and incentive programs
  • Forest and mountain environments for leadership retreats and outdoor team experiences
  • Historic buildings, riads and cultural venues where authorization permits
  • Private villas and contemporary event spaces
  • Temporary marquees and purpose-built structures for tailored capacities

Meetings, Incentives, Conferences and Events

Discuss your MICE project